Adi Dassler

Design Systems

'Glow for the soul. This talented branding expert will make your business shine! What would we have done without him? We'd still be in the dark ages of no-brand-land. Hamish not only gave us the vision, but also a new way to express ourselves. Through his work we now have a voice. A voice to change the world...'

We were tasked by Zeitgeist VC to reignite the estate of Adi Dassler and his intellectual legacy through a new foundation, a multi-family office (MFO) and leAD Sports Accelerator program in the heart of Berlin. The results expanded the Adi Dassler brand identity, toolkit and merchandise, and ultimately brought the founder of adidas’ name into the digital age.